GUADALAJARA, JAL.- The Secretary of Economy and Innovation, Kurt Honold Morales, participated in the panel “Mexico as an Investment Destination for Semiconductors” as part of a forum to discuss the prospects, opportunities, and challenges for the semiconductor industry in the country. The forum was promoted by the Ibero-American Technology Foundation, the University of Guadalajara, and Santander Universities.

The event is part of the efforts of the Mexico Semiconductor Alliance and featured a program of conferences and panels with federal and state government authorities, representatives from academia, companies, consultancies, as well as related organizations, including authorities from the United States Embassy in Mexico.

During his participation, alongside the Secretaries of Economy from Jalisco, Coahuila, Sonora, Chihuahua, and Aguascalientes, Honold Morales emphasized the need to develop talent in semiconductor design and “backend” manufacturing, which focuses on the final stages of semiconductor production, including assembly, packaging, testing, and quality control.

He highlighted that investments from companies like Skyworks, Infineon, and Qualcomm provide a solid starting point to boost the local ecosystem, leverage industry opportunities, and attract more investments in the sector. Consequently, actions such as specialized training to adapt to evolving technologies and strengthening collaboration between academia, industry, research institutions, and the government have been undertaken to harness collective expertise.

The state official explained that successful international programs have been used as references to develop robust ecosystems in semiconductors, such as those in Taiwan, Singapore in Asia, and the United States. Among the initiatives he highlighted were a training scholarship program in semiconductors for 100 educators, specialized English courses in collaboration with Arizona State University, CETYS, the Autonomous University of Baja California, and local technological institutes, as well as certification in high technology and semiconductors by UABC. Additionally, new technical degrees and engineering programs in semiconductors were introduced, and a seminar was held in June in Japan as part of the promotional tour activities.



Mexico has become the top choice for foreign investors. Its geographical and commercial proximity to the United States, as well as the fiscal and monetary prudence that continues to characterize its economy, are its main attraction factors, noted Luis Berlfein, Head of Global Markets for Latin America at BNP Paribas.

The strengthening of the peso against the dollar over the past two years has not been coincidental, he commented. This notion of greater business opportunities due to the trade agreement with the United States and the confidence provided by the country’s macroeconomic stability are factors that have undoubtedly attracted capital to the market, he noted.

The Bank of Mexico was among the first to react to the signs of global inflation shocks and is noted for having maintained restrictions until inflation was reduced, he stated. Even now, with inflation far from the peak reached in September 2022, it still maintains one of the highest rates. This is well recognized by the markets, he emphasized.

From his perspective, even with the increase in the fiscal deficit this year to levels not seen in three decades, Mexico stands out for its prudence in managing public finances. Unlike other countries that have not begun consolidation, Mexico did not incur significant debt during the pandemic, he noted.

The Head of Global Markets for Latin America at BNP Paribas dismissed the idea that the democratic process the country will undergo in June will moderate the flow of investments attracted by nearshoring.

According to the expert, the infrastructure sector is receiving the most investments, and BNP Paribas’ experience in Mexico allows them to observe that when a company invests in infrastructure, it is considering long-term business potential that goes far beyond a single government administration.

Investors Define the Map

During a visit to Mexico to participate in the celebration of the 4th anniversary of BNP Paribas’ corporate banking operations in the country, he detailed that the interest Mexico has sparked abroad comes from multinationals of all kinds, including manufacturers, developers, infrastructure funds, and private equity firms.

He emphasized that all the companies trying to enter Mexico to take advantage of nearshoring are seeking compliance with ESG principles (Environmental, Social, and Governance). This means they consider projects that are non-polluting, beneficial to society, and ensure that companies have proper structures and processes in their administrative management.



#TeamSensata in Mexicali recently held a clothing drive to benefit CAVIM, a domestic violence care center, helping women and children who are victims of domestic violence. More than 40 of CAVIM’s clients will benefit from the clothing donations made and we look forward to continued partnership with local organizations like CAVIM to benefit the communities we live and work in. #GivingBack #SensataServes


Mexicali, B.C. – Respiratory therapy is crucial for saving lives. Productos Urólogos de México has over forty years of experience manufacturing medical devices of this nature, which are vital for the survival of patients worldwide. Their products are exported to at least three continents.

For this reason, the quality of these products must be impeccable, and the management team at the Mexicali plant has developed high-performance teams that work throughout the year on various projects. These projects not only encourage continuous improvement and generate significant savings for the company but also create an awareness that their work impacts the lives of millions of people.

“I’ve always said, we are like an extension of the operating room and a hospital in general because our work affects the challenging task of saving lives. All circuits, cannulas, and other products must reach the patient with the best quality and zero defects,” stated Ricardo Ochoa, Director of Human Resources.

From this perspective, the company, now under the Airlife corporate umbrella, promotes its Total Quality Management (TQM) program both vertically and horizontally. The goal is to extend this program to plants in Nogales, Magdalena de Kino, Sonora, and Ciudad Juárez, Chihuahua.

In Mexicali, 22 teams participated in improvement projects, applying a methodology over a year in the plant that yielded significant results. Five finalist teams were selected, competing through presentations to earn financial incentives and recognition from their peers and leadership.

“Thank you to all of you who worked for a year to culminate today’s work in 2023. We are finishing the first month of 2024, and there are already teams registered on the platform. We have been implementing continuous improvement for over 15 years, developing high-performance teams, and today, more than ever, with the support of our Airlife corporate,” stated Zarina Carranza Zenteno, Vice President of Manufacturing.

Carranza Zenteno reminded attendees that this program is not only aimed at those involved in operational processes but also extends to areas such as administration and human resources.

“The mindset you have aligns perfectly with Airlife’s values, which makes me very proud to share them. I could see the passion you have for what you do and the great teamwork,” said Suzanne Kaupa, Senior Vice President of Human Resources.


-Reduce NCMRs due to dimensional problems.

-Reduce scrap N/P 57-10051 corrugated extrusion.

-Eliminate the use of N/P for leak testing.

-Reduce scrap due to contamination.

-Decrease resin scrap RPSM2Z.

This time, the savings generated by participating teams implementing their improvements over a year amounted to around $356,088. The winning teams received $3,000 for first place, $2,000 for second place, and $1,000 for third place as part of the prize pool. Luis Pons, responsible for the high-performance teams program, thanked the participation and commitment of the employees he has been working with for over a decade. They have already developed their methodology to date.



PIMSA V, home of Bosch México , with a total area of 175,000 sq. ft., is located 1 minute away from the US-Mexico port of entry.
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Mexicali Baja California

Mexicali Baja California

Copyright by PIMSA 2019. All rights reserved.

Copyright by PIMSA 2019. All rights reserved.